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GUIDE

Private label in China: launching your own brand

From product selection to packaging, a guide to structuring a private-label project.

Good sourcing starts with comparable information. The clearer the product brief, the easier it becomes to compare suppliers on more than factory price alone.

Product differentiation

Good sourcing starts with comparable information. The clearer the product brief, the easier it becomes to compare suppliers on more than factory price alone.

The decision should include MOQ, lead time, capacity, available documents, target quality, packaging and logistics cost. A weakness in one area can cancel out an attractive factory quote.

Logo and colors

The decision should include MOQ, lead time, capacity, available documents, target quality, packaging and logistics cost. A weakness in one area can cancel out an attractive factory quote.

Samples and pre-production approvals then become operational references. Critical criteria should be written, measurable and reusable during quality control.

Packaging

Samples and pre-production approvals then become operational references. Critical criteria should be written, measurable and reusable during quality control.

Good sourcing starts with comparable information. The clearer the product brief, the easier it becomes to compare suppliers on more than factory price alone.

Compliance

Good sourcing starts with comparable information. The clearer the product brief, the easier it becomes to compare suppliers on more than factory price alone.

The decision should include MOQ, lead time, capacity, available documents, target quality, packaging and logistics cost. A weakness in one area can cancel out an attractive factory quote.

QC and restocking

The decision should include MOQ, lead time, capacity, available documents, target quality, packaging and logistics cost. A weakness in one area can cancel out an attractive factory quote.

Samples and pre-production approvals then become operational references. Critical criteria should be written, measurable and reusable during quality control.

Final checklist

  • Product differentiation
  • Logo and colors
  • Packaging
  • Compliance
  • QC and restocking
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